It’s time to eliminate a common major myth regarding the Google Cloud Platform (GCP) as it associates with Amazon Web Services (AWS). Regardless of what many believe, Google is not “new” to the cloud. Actually, Google’s cloud infrastructure predates Amazon; for many years, Google used it for all of its internal projects, including Google Browser, Gmail, and YouTube. GCP allows other enterprises to make the most of the same time-tested cloud solutions that Google has relied upon for years.
GCP is not just an option to AWS, but a much superior choice, especially with regard to cybersecurity and disruptive technologies such as Artificial Intelligence (AI) and machine learning (ML). Let’s check out a few key areas in which GCP has AWS beat:
Artificial Intelligence & Machine Learning
AWS incorporates popular big data tools and provides a serverless computing option, but Amazon’s core competency is retail. Google’s core proficiency is machine learning and artificial intelligence.
Google developed and is continually refining its own AI chip, the Tensor Processing Unit (TPU), which was built specifically for artificial intelligence and provides accelerated semantic network calculation that allows quicker, more accurate training of ML versions. Google utilizes the TPU to power a variety of its very own services, including Gmail and Google Browser. Amazon offers nothing equivalent to TPU.
Google’s research division, Google AI, utilizes a team of engineers dedicated to using AI to resolve both internal business problems and problems far-flung from Silicon Valley. Google is committed to making AI accessible to all. Its engineers regularly author scholastic research documents to publicly share their findings, and Google open-sources its AI/ML tools.
Cybersecurity is another crucial area where Google is leveraging AI/ML to resolve business issues. Chronicle, a subsidiary of Google’s parent company, Alphabet, was born out of Alphabet’s X “moonshot” factory. Staffed by the industry experts who developed and run Google’s own cybersecurity infrastructure, Chronicle will certainly utilize Google’s AI/ML expertise and “near infinite compute” power to create a world-class security analytics service.
Cybersecurity
Given that the world’s most preferred internet search engine is the world’s biggest and most preferred cyber-attack surface, no one comprehends the real-time threat setting along with Google’s cybersecurity engineers.
To assist employees to grapple with the recurring cybersecurity skills shortage, Google has gone out of its way to make its GCP security controls as easy to use as possible. By default, GCP encrypts all data in transit between Google, its clients, and its data centers, in addition to all data in GCP solutions and saved on persistent disks. In AWS, data security is available, but not by default. This is a major potential vulnerability; several effective cloud cyber attacks have been traced back to misconfigured cloud servers.
Google Cloud also permits developers to secure cloud applications at the application layer, for the highest level of data security. The Cloud DLP tool makes it simpler for customers to determine and take care of sensitive data, including the ability to edit sensitive data from text streams before writing to disk, generating logs, or performing analyses.
Google’s dedication to cybersecurity extends to its hardware. The business is the third-largest web server manufacturer worldwide, but they do not sell their servers; they develop them exclusively for internal use to ensure that they have complete control over the build process.
Prices
Budget-friendly pricing is among GCP’s main selling points, with its Cloud Platform Committed Use and Sustained Usage Discounts offering substantial cost savings over AWS, without any upfront costs. Google’s pricing framework is also much less complex than AWS, which is infamous for difficult-to-decipher invoices filled with hidden costs. Google’s always-free tier is also more durable than AWS, consisting of 28 frontend circumstances hrs and also 9 backend instance hours each day on the Google App Engine, 5GB of Regional Storage on Google Cloud Storage, and 1GB of storage on Cloud Firestore, GCP’s NoSQL file database.
Google Cloud Platform also allows the abstraction of cloud technologies from memory-sucking digital devices to contemporary platforms that help with “perfect” microservices that significantly minimize squandered cloud spending. As an example, rather than running 400 online manufacturers, each with 75% usage (the matching of 100 of those VMs unused), GCP customers can deploy 4000 Docker containers running in excellent orchestration via Google Kubernetes Engine, each with 95% usage.
Open Source Capabilities
While Amazon has developed most of its commercial solutions on top of OSS– Amazon’s EC2 IaaS platform is built on the open-source hypervisor Xen– Google is among the biggest contributors to OSS, having created over 2,000 open resource projects in the last decade. Google’s OSS payments consist of developing Kubernetes, a popular container orchestration system that competitors AWS and Azure use, and TensorFlow, an OSS library for numerical computation that Google’s Tensor Processing Unit was built to use.
Kubernetes & DevOps
AWS offers Kubernetes solutions, yet Google created Kubernetes. Google Cloud Platform users get to access new Kubernetes functions and deploy instantly, while rollouts on AWS are postponed. Google Kubernetes Engine (GKE), generally considered the gold standard for running Kubernetes, is easier to use than Amazon EKS, specifically for developers who are new to Kubernetes or containers. Google’s home-field advantage with Kubernetes makes GCP an eye-catching option for DevOps organizations.
Competitive concerns
As Amazon adds new products and services entering into new verticals, its customers are becoming concerned about the competition. Organizations in the retail industry and other verticals that directly take on Amazon are moving away from AWS due to the fact that they do not want to “feed the beast” by adding to a competitor’s bottom line. Problems over Amazon presenting a file-sharing solution were among the reasons why Dropbox determined to move the majority of its cloud computing far away from AWS. New Google Cloud CEO Thomas Kurian, looked to lessen customers’ concerns about competitors throughout his first public appearance, encouraging, “Google is clear that we’re here to support our partners; we’re not here to compete with partners.”
Conclusion
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